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How a Modern CMMS Digitally Transformed Facilities Management for Wisconsin State Fair

Managing a large event venue like the Wisconsin State Fair comes with unique challenges—especially when relying on outdated spreadsheets and manual tracking for asset maintenance. Facing inefficiencies, unexpected downtime, and rising costs, WSF made a game-changing decision: transitioning to a modern Computerized Maintenance Management System (CMMS). This digital transformation streamlined operations, improved preventive maintenance, and empowered their team with real-time asset visibility. By replacing reactive repairs with proactive maintenance scheduling, WSF significantly reduced downtime and maintenance expenses while extending the lifespan of critical equipment.

This case study explores how WSF successfully navigated the transition, partnering with Vytal Assets to implement a seamless CMMS solution. Through strategic data consolidation, hands-on training, and an intuitive platform, the facilities team quickly adapted, ensuring peak performance just in time for their busiest season. The results? Increased efficiency, reduced costs, and a future-proof approach to facilities management. Want to see the full transformation in action? Download the full case study now and discover how CMMS can revolutionize your operations!

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Matthew Willis

Director of Engineering

Matthew brings over 15 years of experience in leading engineering teams, specializing in enterprise application development. His career includes notable positions at Finance Technologies, the Department of Energy, and Fitness Enterprise Engineering. At Vytal, Matthew directs the Software Development, Quality Assurance, Database Administration, and Development Operations departments, overseeing the ideation, development, testing, and hosting of all technological tools for the Vytal platform.

Matthew holds a Bachelor of Science in Computer Science and a Bachelor of Arts in English Literature and Language. His commitment to continuous learning is demonstrated by his lifelong passion for languages.

Matthew is highly skilled in cloud architecture and infrastructure optimization. His expertise focuses on reducing resource consumption and emissions while developing and hosting serverless technological solutions, ensuring efficient and sustainable technology practices.

Matthew has significantly impacted various sectors through his engineering leadership and technical innovation. His work in optimizing cloud infrastructure and developing advanced technological solutions has been instrumental in achieving organizational goals and improving resource efficiency.

Matthew embodies the principles of servant leadership, focusing on empowering and uplifting his team members to reach their highest potential. His approach fosters a collaborative environment where each team member is supported in achieving personal and professional growth.

Matthew’s investment in cloud architecture and serverless solutions reflects his dedication to advancing technological practices. His contributions to optimizing infrastructure align with industry trends and sustainability goals, highlighting his thought leadership in engineering.

Chris Karvonen

Head of Sales

Chris joins Vytal with a long history of being an accomplished and analytical sales leader with demonstrated expertise in the Prop Tech Market.  

Chris began his Prop Tech career as an individual sales executive at Manhattan Software – one of the world’s most successful IWMS Platforms. Chris grew to run North American Sales for Manhattan Software and when Manhattan Software was acquired by Trimble, Chris became their Global Head of Sales.   Most recently, Chris ran North American Commercial sales with JLL Technologies. At JLL, he led a large team of sales leaders and executives focused on a consultative approach to deliver market-leading technology and advisory services to power the future of real estate. 

Chris holds a bachelor’s degree in business from Northeastern University and completed a post graduate program in Engineering Technology from Wentworth Institute of Technology. 

Chris has been a presenter and panelist at several CoreNet, IFMA and CRETECH events and holds a Masters of Corporate Real Estate (MCR) certification from CoreNet.   

Chris comes to Vytal looking to deploy his comprehensive experience in developing and executing transformational strategies to optimize sales models and structures and be a visionary leader committed to achieving profitability, growth and most importantly – satisfied clients driving real value from our solutions.  

Chris embodies the notion of Servant Leadership and strives to prioritize the needs of his team members over his own.  He focuses on supporting and developing his teams and fostering a culture of collaboration and empathy.  All of this is grounded in a customer first mentality that ensures we are selling the problem we solve not just the product we provide.  

Chris lives in Marion, MA with his wife Elizabeth and twin daughters, Morgan and Taylor.  After spending the last 10+ years coaching soccer and basketball for his children, Chris is enjoying watching as a spectator now that they are in high school. 

Rahul Tiwari

Vice President of Data Analytics and AI

Rahul leads the development of innovative solutions that help transform real estate and facility management. With over 16 years of experience, Rahul excels at bridging business needs with technology solutions. He advises clients on best practices to leverage Vytal’s AI platform, empowering them to manage facilities through data-driven insights. Drawing on his domain expertise and market intelligence, Rahul influences Vytal’s product strategy, ensuring it aligns with industry trends and client needs.

Rahul previously led advanced analytics and data science teams at Johns Hopkins Medicine, Cardinal Health, and KPMG. Most notably, he pioneered a groundbreaking machine learning model to minimize medical device wastage and optimize hospital operations in the US.

Rahul holds a bachelor’s degree in computer science from the University of Mumbai and a master’s degree in engineering management from the University of Southern California. He recently completed a program at MIT Sloan school of Management on Artificial Intelligence in Health Care. Passionate about mentoring young professionals, Rahul actively participates in a Data Science for All Empowerment Program, guiding Black, Latino, LGBTQ+, and Veteran students in advancing their careers.

Irina Mladenova​

Chief Product Officer

Irina has focused her career on data analytics for the CREtech sector, building complex SaaS products for global, enterprise companies. Irina was a  co-founder and President at Rifiniti, B2B data science company for workplace optimization, that she sold successfully to FM:Systems, now part of Johnson Controls. At FM: Systems she served as VP Analytics, integrating several analytics products into one data platform. She held a Head of Data Products position at JLL Technologies. There she led the vision and building of a new, modern data and BI analytics platform that helped enable $2B in revenues.

Irina has her Urban Studies degree from Harvard College and a Masters in Urban Planning with a minor in Sustainability from the Harvard Graduate School of Design. 

Irina specialized in product strategy and management, go-to-marketing (GTM), and post-M&A product integration. She also has deep expertise in strategic planning, process innovation, and product marketing. Irina is very comfortable with cross-functional collaboration across highly diverse, global teams.

Irina follows the “customer-obsession” approach to launching and evolving products. Ensuring the client’s pain points and needs are well understood is paramount to the success of any product and SaaS company.

Irina was a MassChallenge Finalist and IBM Smartcamp Finalist at the Sillicon Valley conference as a co-founder of Rifiniti. She has also been featured in the CIO Review: 20 Most Promising Cisco Solution Providers.  She authored 1,500 published pages of original guidance based on executive interviews and extensive research. Irina volunteers time towards the Yard Venture fund, offering due-diligence support and investment recommendations for high-growth technology startups. She also provides mentorship to students seeking to apply to her alma mater as well as volunteers in the admission process for Harvard College.

Neil Ravitz​

Senior Vice President of Operations

Neil spent the previous 12 years of his career at Penn Medicine in Philadelphia in various operations role at both corporate and hospital positions.  In 2017, Neil became the Chief Operating Officer for the Department of Orthopedics and the Chief Administrative Officer for the Musculoskeletal Service Line.  He was in charge of all business functions, strategy and operations for Penn Orthopedics across the region.  During his time at Penn he gained a deep understanding of the healthcare landscape and the many challenges that its operators face on a daily basis.  Neil spent the prior 10 years of his professional career in consulting with KPMG, BearingPoint and Deloitte responsible for implementing solutions and software for clients.

Neil’s areas of expertise include a keen understanding of healthcare operations combined with the understanding of healthcare economics.  His background in lean six sigma, combined with his education and experience in operations enable him to find solutions and help improve operations internally and externally.

Neil graduated from the United States Military Academy at West Point with a Bachelor of Science in Systems Engineering.  While at West Point, he earned three varsity letters in football and was elected team captain for the 1998 season.  He also garnered All-conference USA and All ECAC accolades for his performance.  He completed his MBA at Penn State University, graduating with honors.  

Neil has a very collaborative leadership style, but also a track record of leading organizations through difficult times.  While in the military Ravitz earned numerous awards including the Bronze Star during a yearlong deployment to Iraq in 2004 as an Executive Officer.  His vision is that the company is able to support the mission of their clients to provide the best healthcare environment to their patients and the best educational environment to their students.  His early professional career in the military enforces his belief in a mission and accountability of the team to accomplish great things.

Neil has served on several boards including the Academic Orthopedic Consortium and on boards of local businesses that provide facilities services.

Neil is heavily involved with coaching in the Philadelphia suburbs where his children are in school.  He has coached football, as well as girls and boys basketball, and lacrosse for his children’s teams.  He and his wife Stefanie live in Dresher with their three children, Julia, Benjamin, and Gabriella.

Bob Gendron

Founder / CEO

Bob Gendron is an internationally recognized entrepreneur who has built industry-leading service and technology companies in health care, real estate, automotive, and beyond. A seasoned executive who has founded four dynamic companies and led them from start up to high growth, Gendron has worked across sectors and around the globe to leverage technology to save money for clients and deliver services more effectively. Currently, Gendron is the founder and CEO of CREF, a global corporate real estate and facilities management firm. CREF is a full-service partner to clients at every stage of growth, from planning and budgeting to regulatory management and environmental sustainability, across more than 40 million square feet of real estate.

Through his leadership of CREF, Gendron uncovered an exciting new opportunity to further support his clients. He developed an innovative technology platform, recently launched as Vytal Assets, combining facility asset management, regulatory and compliance, sustainability and capital planning on one integrated platform. In a world of aging infrastructure and workforces, Vytal is a game-changing solution to the paradigm of lost operating margins and top line constraints.   

Gendron is a Massachusetts native and graduate of the Isenberg School of Management at the University of Massachusetts Amherst. He currently lives in Dallas, Texas, with his wife Gina and their four children. In addition to his professional pursuits, Gendron supports a number of community organizations and charitable endeavors focused on the development of children and gaps in education and opportunities, such as Youth Villages. He serves as an executive board member for Big Brothers Big Sisters of Texas.

Bob Gendron

Founder / CEO

Bob Gendron is an internationally recognized entrepreneur who has built industry-leading service and technology companies in health care, real estate, automotive, and beyond. A seasoned executive who has founded four dynamic companies and led them from start up to high growth, Gendron has worked across sectors and around the globe to leverage technology to save money for clients and deliver services more effectively. Currently, Gendron is the founder and CEO of CREF, a global corporate real estate and facilities management firm. CREF is a full-service partner to clients at every stage of growth, from planning and budgeting to regulatory management and environmental sustainability, across more than 40 million square feet of real estate.

Through his leadership of CREF, Gendron uncovered an exciting new opportunity to further support his clients. He developed an innovative technology platform, recently launched as Vytal Assets, combining facility asset management, regulatory and compliance, sustainability and capital planning on one integrated platform. In a world of aging infrastructure and workforces, Vytal is a game-changing solution to the paradigm of lost operating margins and top line constraints.   

Gendron is a Massachusetts native and graduate of the Isenberg School of Management at the University of Massachusetts Amherst. He currently lives in Dallas, Texas, with his wife Gina and their four children. In addition to his professional pursuits, Gendron supports a number of community organizations and charitable endeavors focused on the development of children and gaps in education and opportunities, such as Youth Villages. He serves as an executive board member for Big Brothers Big Sisters of Texas.